The Experience

9 ROOFTOPS marketing - NEW YORK, NY

Account director, EXPERIENTIAL (2020 TO PRESENT)

  • Co-manages the NYC Experiential office with the Managing Director

BFG Marketing, LLC – New York, NY

Sr. Account Supervisor, Experiential (2017 to 2020)


• Led the management, development and production of client experiential pgrams while effectively presenting the agency’s recommendations and creative product for client, Campari America Group

• Oversee annual budgets of 5MM+ across all Trade Marketing events

• Effectively assign, delegate, coordinate and monitor the work of agency staff members assigned to client projects

• Encourage/demonstrate unity behind team/agency decisions made, clearly establish objectives/priorities for client initiatives, and continue to develop, articulate and adhere to agreed-upon strategies

• Leverage hybrid skill set in event production and account management for unique insight and perspective

Brand Connections - New York, NY

Sr. Account Services Manager (2013 to 2017)

• Plan and execute all aspects of experiential marketing programs from idealization to execution for clients such as General Mills, Unilever, TBS (Comic Con), Nestle, Keurig and AMC

• Main day-to-day client liaison, providing account services from kick-off to completion on multiple programs

• Manage and mentor junior team members in servicing accounts

• Stewardship of accounts in excess of 3MM annual revenue, working across multiple internal departments including: creative services, finance, legal counsel, social media and strategy

• Provide support for Sales Team in business development process encompassing research, proposal development, budgeting and offering operational insights for large and small scale experiential programs

Event Operations Manager (2012 to 2013)

• Drive flawless execution of all experiential programs: events, PR stunts, guerrilla and grassroots initiatives

• Responsible for the daily management of multiple experiential marketing teams ensuring efficient scheduling, resourcing and project deliverables are achieved on time and on budget

BFG Communications - New York, NY

Event Marketing Production Manager (2011 to 2012)

• Oversee day-to-day management of a national event marketing program for client Fortune 500 client

• Liaison for all key client visits during onsite activations

• Recruit and hire program personnel and coordinate communications for client objectives and deliverables

• Develop, monitor, and reconcile $2MM dollar program budget

• Research, negotiate and execute custom sponsorship opportunities with various venues, music festivals and 3rd parties for mobile marketing program in adherence to strict FDA language and guidelines

• Compile field reports and support Group Account Director in drafting quarterly recaps and end-of-year program recap