The Experience
(Download Formal Resume Below)
“I bring over 15 years of experiential leadership, driving large-scale activations for global brands with a balance of creative vision and operational discipline.
Most recently at 9Rooftops, I partner with the Group Managing Director to Co-Manage the Experiential business for the agency. I’ve overseen integrated experiential programs for clients like Suntory Global Spirits and Campari Group, managing annual budgets of $2–5M. I’ve led cross-functional teams through high-profile activations at events like South Beach Food & Wine, Tales of the Cocktail, and Art Basel, ensuring flawless execution while unifying client and agency stakeholders around clear strategic objectives.
Before that at Brand Connections, I managed $3M+ in annual revenue across accounts like Turner Broadcasting, AMC, and Unilever, and produced large-scale activations at Comic-Con, College Football Playoffs, and the New York Food & Wine Festival. I also partnered closely with sales and strategy teams to drive new business proposals, which taught me how to merge client priorities with operational feasibility and profitability targets.
Earlier in my career, I built a foundation in production logistics and on-site execution at BFG Communications and Shecky’s Media, running national tours, festivals, and multi-market programs for brands like Cartoon Network, Nintendo, and InBev. That gave me hands-on experience with permitting, vendor negotiation, and compliance — expertise I still draw on today as I manage larger, more complex programs.
Across every role, I’ve been accountable for end-to-end delivery: translating client goals into executable concepts, managing multimillion-dollar budgets, leading cross-functional teams, and ensuring activations are both impactful and profitable. Just as importantly, I’ve built and mentored high-performing teams, instilling accountability and strong processes so creativity can thrive.