Thomas Driver

Penfolds virtual launch event - California collection

Role: Account Director & Producer

Client: Penfolds

Brands: Penfolds

Brief Summary Create and execute a virtual collection release event for Penfolds. Building on the postitve reciption of the initial virtual event, develop an immersive, luxury experience for high end collectors and buyers.

Key Deliverables Creative concepting, partnerships (talent), staffing, logistics, metrics and production execution

Format: Online Live Virtual Event - Trade, High-end collectors

Completely reimagine what a product launch event could be by creating a hybrid digital and at-home experience that ventures beyond. The Penfolds California Collection Launch Event – Two Hemispheres, One Story.